Are Recalls Here to Stay?

Feb 26th, 2010 | By | Category: Senior Moments Blog

In a word, yep!  Consumers have come to expect that the products we buy are of quality and appropriate safety.  That really isn’t asking too much of companies that rake in billions.  It is not too much to ask to be sure that  we are protected from all sorts of lurking difficulties, dangers and dead ends created by incompetence and inability to review the product(s) in question.

If a product is on the shelf, floor, in the middle of an aisle, I should be able to expect that it is worthy of purchase.  If/when I make the choice to take the item home, I should be able to believe in its quality and ability to meet its advertised usefulness.  If not, take them off the shelves, remove them from all advertising, dismiss the very idea that the product is worthy of any consideration until it has been corrected.  Costly?  Yes.  Appropriate? Right.  A way to build consumer confidence?  Absolutely.

If you want my business, buster, your quality control had better be as big and conscientious as your advertising and promotion. 

By the way, I drive a Toyoto.  I love the car and am satisfied with their steps to make corrections and the dealership’s handling of same.  I am about to give up drinking  “soda” because of the health implications that come with the sugar and sugar substitutes.  My choice.  And, I will continue to be alert to products that carry with them lurking dangers and threats to my health and good judgment.  That’s my job.  The various industry products that carry with them contents that may be questionable should be reviewed and re reviewed by those industries to be sure that the buying public is not being  jeopardized.  We vote every time we shop.  So remember, we are watching what you are doing to your brand and its influence in and on human beings.

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