Social networking on the Internet is increasing rapidly and guess which population is responsible for the rise? Yup… it’s us senior citizens. A new report by the Pew Research Center’s Internet and American Life Project revealed between April 2009 and May 2010, social networking use among internet users ages 50-64 grew by 88%–from 25% to 47%. During the same period, use among those ages 65 and older grew 100%–from 13% to 26%.
Another digital measurement company, comScore, found 27.4 million people age 55 and over used a social networking service in the month of July; that’s up from 16 million a year ago. Nineteen million of those people used Facebook in the month of July alone.